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The Revenge of Analog: Real Things and Why They Matter
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Product details
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Audible Audiobook
Listening Length: 9 hours and 17 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Hachette Audio
Audible.com Release Date: November 8, 2016
Whispersync for Voice: Ready
Language: English
ASIN: B01M2AKDDZ
Amazon Best Sellers Rank:
This is one of those books I find myself recommending over and over to friends and acquaintances--heck, even to near-strangers. It's a fascinating thesis and provocative insight into what experiences human beings crave and are rewarded by. One of the sticky passages: the author's observation about how much more sensory learning a two year old gains from finger painting with actual finger paints--which of course end up dripping down her arm, in her hair, on the dog, and occasionally on the paper--than from drawing on an Ipad. That and the concept of "finishability" which explains why it's so much more satisfying to read an actual book (or, get this, an actual newspaper) than reading the same content online in a never-ending trip down the rabbit hole of the internet. Nothing like the satisfying feeling of reading a good book to its end notes. That certainly goes for this one.
Well... I finally had the time to finish "The revenge of Analog".What can I say? I've been a few years with the sensation that 'digital was not enough', that 'too many voices pushing for a new digital world', and that , in fact, people still loves to be with people and own real things, because real people and real things matter. After reading the book I know that I am not alone!This is a brave book, a new look to reality, not only 'outside the box' but really 'against the box'.Being a boardgame publisher myself, I've been living the rise of the industry from the front-line, and Sax is right in almost all his statements (well... apart from the fact that D&D players we use d20s and not d10s, lol).The book explains very well the mechanism why people can set up profitable businesses outside the 'media enhanced reality' of the digital economy, and also many of the basic behaviour of normal people in front of the things we like and love, like records, books, or real friendship.I foresee a boom of good business around real things, putting tecnology to work for humans, instead of using humans as the terminal end of some sort of entertainement AI in the hands of a handful of big companies."The revenge of analog" is a book that any humanist should read. It brings hope, based in facts and not in digital propaganda.
I am actually not done yet, but this book grips you with the irony of analog vs digital and the ways analog is making a major comeback! You will be enlightened and intrigued and fascinated with the stories of the resurgence of such things as Film, record albums and paper. People around the world are looking to touch, feel, experience something different than the digital age, and are willing to pay for it! The author is investigative, insightful and just plain delightful to read. Wonderful book!
This is an absolutely fantastic book. The greatest compliment I can give this book is that I wish I had written it.David Sax so clearly, succinctly and eloquently lays out the case for the value of analog objects, experiences and ways of thinking. Instead of waxing nostalgic, pining for the dreamy, pre-digital days, Sax unfurls a thoughtful and impressive case for why analog experiences continue to be important to our culture, economy and our own lives.There's so much in this book that's worth chewing on, and I will continue to do so long after I've closed its covers. My highest recommendation.
Picking up this book is a little like finding out you aren't the only geek in your class. There is a tribe of analog-lovers who are choosing to invest in the latest trend: real life. We are not luddites....just really appreciate the magic of THINGS. And yes -- I see the irony of this digital review on my iPhone Kindle.
This is the book to complement all the hype about the end of physical and the rise of analog, atom based physical items. The return of the simple, tangible, touchable -- makes enjoying reality more valued and valuable. For everyone who enjoys a walk in the mountains and a cup of tea. Reality is here to stay.
Refreshing and timely, a strong encouragement to not fall headlong into the rush to technology that our (marketing) culture is pushing us all into. Was so good I gave out several copies to folks as Christmas presents. Highly recommended for those who enjoy real things and not just digital recreations of things...long live analog!
This book really had it all from music to camp people scream from everywhere Analog Rules! Even though the digital technology is a must have as well nothing beats that sound of a vinyl record or a real camera taking pictures. I think anyone that misses the “old days†will love this book. But not losing sight of the world we live in now.
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