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, by Indi Young
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Product details
File Size: 15666 KB
Print Length: 299 pages
Publisher: Rosenfeld Media; 1 edition (February 1, 2008)
Publication Date: March 11, 2011
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B004VFUOQ0
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Amazon Best Sellers Rank:
#99,425 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Indi Young's approach to conceptualizing and representing an outside-in view of market needs and their relationship to company capabilities is a compelling thinking and communication tool. I look forward to leveraging her work to help my clients. Must read for anyone driving enterprise-level change for companies.
I never really enjoy using only one process to understand a situation, but rather I believe that using a bunch of different techniques to try to gain insight from a variety of perspectives. This book focuses on one very specific way to build a "mental model," and goes into extreme detail into how to do this. I read this book, and I know for sure that I can walk off and do this, but I also wish that rather than going into mind numbing depth in certain areas ("here's how to build a spread sheet that does this") and instead went into more depth of the "why" of the methods used. I would definitely use this book to think of a new way to process and address interviews, but I also think that this model takes into account mainly behavior, and can't really address the needs of products in complete breakout categories that address totally unaddressed needs of consumers.
I didn't get much from reading this. Some examples pictures don't reproduce well in kindle.there is mention of red text that isnt red.
This book was excellent. It provides an in-depth discussion into creating mental models that align with the mental models of users. I would recommend this book to anyone interested in learning more about the subject.
Great resource, it will be key in the success of my new job! This is a must have for any UX professional.
From product development to Website development Indi's work in this book is extremely detail and comprehensive. The book will help you define a model of how and why the various behavior groups think. You can then define the gaps between this model and your current design, to your proposed design, and your business goals. A great strategic tool to map out a product roadmap and strategy.Jim Mandas - Customer Experience consultant.
This book new book from Rosenfeld Media will enlighten us how to organize thoughts. And the words of Indi Young has a good way to show us that.
The sellers contacted me to see if the book was delivered. It hadn't but they responded very politely and with concern. I have now received the book. It was well packaged and in the expected condition. Great service - no fuss and they were onto the delay very comprehensively. Well done.
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